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This watch has a display that never sleeps.
With the Always-On Retina display, you always
see the time and your watch face.
This watch has apps to keep an eye on your heart.
Get a quick read on your heart rate, or check
your heart rhythm with the ECG app.¹
And tells you when things are getting a little loud.
The Noise app alerts you when decibels rise
to levels that can impact your hearing.
And lets you track your cycle with a tap.
The Cycle Tracking app makes it easy to
log information about your menstrual cycle.
This watch helps you smash your fitness goals.
There are workouts for every way you exercise.
And advanced metrics for every level of athlete.
And motivates you to move, exercise and stand.
The Activity rings track your progress and inspire
you to sit less, move more and exercise every day.
You can even compete with friends in challenges.
And syncs with your favourite music.
Listen to the entire Apple Music library,² not
to mention podcasts and audiobooks.
This watch has a great sense of direction.
With a compass that also shows your elevation,
you’re ready for all life’s twists and turns.
And ups and downs.
It gets apps in a snap.
The App Store is now on your wrist, so you can
find and download the latest apps in seconds.
And helps you stay connected.
Call, text and listen to music without having
to reach for your phone.
And pay for stuff, fast.
Get your morning coffee, go shoe shopping or eat
out. Do it instantly and securely with Apple Pay.
Did we mention this watch tells time?
With more than a hundred watch faces and infinite ways
to personalise them, there’s never been
a watch like this.

1. The ECG app is available with the latest versions of iOS and watchOS on Apple Watch Series 4 or later. See for compatibility details. The ECG app is not intended for use by people under 22 years old.

2. Apple Music requires a subscription.

Some straps sold separately.

Apple Watch Series 5 and Apple Watch Series 3 require iPhone 6s or later with iOS 13 or later.

Features are subject to change. Some features, applications and services may not be available in all regions or all languages. See for complete list.